The Franchise: A History of Sports Illustrated Magazine

✏ [PDF]-Free Read The Franchise: A History of Sports Illustrated Magazine ̲ ePUB By Michael MacCambridge ᾮ ✏ [PDF]-Free Read The Franchise: A History of Sports Illustrated Magazine ̲ ePUB By Michael MacCambridge ᾮ I think over the years, it legitimized sports All of a sudden, you could read a sports magazine, and still be considered able to read, for starters Ray CaveSports Illustrated magazine is one of the great publishing success stories of the past 50 years a pop cultural phenomenon that has grown into a financial monolith, generating profits of than one billion dollars since 1984 But if its success seems inevitable in retrospect, you don t know the whole story.Launched by Time Inc patriarch Henry Luce in 1954, SI was for years dismissed by many mainstream sports fans as a snobbish, upper crust magazine One writer called it a slick cookbook for the two yacht family But in the late 50s and early 60s, SI s prose was altered and enlivened by a new breed of smart, irreverent sportswriters, who were unapologetic about the central role of sports in modern society They worked under legendary managing editor Andre Laguerre, the hard drinking Frenchman who instilled SI with a breadth of vision that no sports magazine had ever possessed From that collaboration emerged the blueprint for modern sports journalism, as well as the quintessential middle class American magazine of the postwar era The period also saw the debut of the controversial swimsuit issue, still the highest profile special issue in American magazine publishing.Laguerre s transformation of the magazine which largely took place in a series of small, untrendy bars in midtown Manhattan in the 60s and 70s is one of the great untold stories of American journalism It features a superb team of larger than life sportswriting legends like Dan Jenkins, George Plimpton, Frank Deford and Roy Blount, Jr., as well as cutting edge photographers like Walter Iooss, Jr and Neil Leifer.The Franchise A History of Sports Illustrated Magazine is the first book to tell the story, documenting the development of one of the most fascinating and dominant franchises in all of American sports, from its obscure beginnings to its present day prominence Filled with never before told inside stories about the game behind the games, it s a book for anyone who cares about sports, good writing and the high stakes world of modern media business.Michael MacCambridge worked for eight years as a columnist and critic at the A ustin American Statesman, writing about movies, music, and popular culture He lives in St Louis with his wife, Danica Frost. 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    • Paperback
    • 0786862165
    • The Franchise: A History of Sports Illustrated Magazine
    • Michael MacCambridge
    • English
    • 10 February 2016

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