Shift: Inside Nissan's Historic Revival

ῴ Uses of text Shift: Inside Nissan's Historic Revival ῷ Kindle Ebook By Carlos Ghosn ” ῴ Uses of text Shift: Inside Nissan's Historic Revival ῷ Kindle Ebook By Carlos Ghosn ” Chapter 1DepartureMy grandfather, Bichara Ghosn, emigrated from Lebanon to Brazil when he was thirteen years old He traveled alone In those days, people left when they were still comparatively young Going to school didn t seem so important.At the time, the country was still part of the Ottoman Empire, which extended from Turkey to the Arabian Peninsula and the banks of the Nile But it was an empire that was breathing its last Distant and corrupt, Constantinople had trouble maintaining order in its far flung provinces There were several waves of emigration from Lebanon at the beginning of the twentieth century The two primary reasons were conflicts based on religious differences Druzes a sect of Shi a Islam against Maronites, Sunnis against Shi a and endemic poverty My grandfather came from Kesrouan, the part of Mount Lebanon that was 100% Maronite The Maronites place a very high value on loyalty, especially loyalty to the Church, and respect for traditions The Maronite mass has always been said in Syriac, for example Although it s a language no one speaks any, it was the language Christ spoke Maronite traditions and loyalty have been passed down from generation to generation The Maronites who emigrated have maintained their loyalty to Lebanon and to their family members who stayed in the old country They send money They pay to construct a house in their ancestral village and visit it from time to time The Lebanese Maronites are also loyal to France, which is the result of a long, nearly thousand year old history that goes back to the Crusades When you live in a world of constant menace, your close family circle is the one place where you re protected, where you can affirm your identity, which is always under threat from the Muslims, from invasions, and from the divisions between rival factions in Lebanon itself In the villages, the means of subsistence were limited, families were large, and land was scarce The young had no prospects Like so many others, my grandfather realized that he couldn t provide for himself if he stayed in Lebanon One family member probably told him about a cousin or friend in Brazil, while another one spoke of someone he knew who d gone to the United States and made his fortune.Making your fortune, of course, didn t mean becoming a millionaire it meant finding a steady job, making enough income to begin and provide for a family, and assure the children a good education.One fine day at the beginning of the twentieth century, my grandfather left his village, walked down the mountain, on his way to a ship in port at Beirut After a crossing that took three months, he arrived in Rio de Janeiro, Brazil he was nearly illiterate, he didn t have a cent, and he spoke only one language, Arabic.Rio de Janeiro was the city where the people who d made their money in the provinces went to take up residence and enjoy life But the Brazilian El Dorado, at that time, was in the , in central and northwestern Brazil.So Bichara shouldered his bag and set out for the new frontier, the territory of Guapore, near the border between Brazil and Bolivia It later became the state of Rondonia, whose capital city, Porto Velho, lies on the Madeira River, one of the great tributaries of the River It was there that he decided to set down his bag.He went up and down the region, doing odd jobs Little by little, he found his own way, started working for himself, and became an entrepreneur At first, he bought and sold agricultural products later, he went into the rubber trade Hevea brasiliensis, the Brazilian rubber tree, was plentiful in those parts Later still, he helped develop some of the Brazilian airlines that were establishing a countrywide network, acting as a local agent He helped them to get to know the region and provided them with various services.After many decades of hard work, in a country where he didn t know the language and started with nothing, he became the head of several companies One of them traded in agricultural products, one of them was in the rubber business, and a third operated in air transport.Although he is a very important person to me, I never knew my grandfather I speak about him from hearsay, because he died relatively young at the age of fifty three, long before I was born He needed a gallbladder operation, and in those days, surgical resources in the Brazilian interior were primitive He died on the operating table But everyone who talked to me about him my father, my uncles, and many other people who knew him described him as a powerful personality He was a genuine pioneer with a taste for taking risks He had to make his way on his own when he was still very young, without money or knowledge or education I admire him as someone who started with nothing, built himself a completely respectable life, educated his children properly, and left a decent inheritance, although quite small by today s standards.But his inheritance bequeathed to his eight children, four boys and four girls, and his grandson was far than his modest estate they also inherited his example and his values.He wasn t an ordinary man He did some things that surprise me to this day His contemporaries greatly respected him, and not only for his accomplishments They admired him because he was a man of great integrity, a quality that was pretty rare in those days in the world of the pioneers He was a man with principles and a family man that s the way I think of him His children were very attached to him My father spoke of his father with a great deal of affection, as did my uncles and my aunts He was someone who left a mark on their lives.When my grandfather died, the family business was divided among his children Many of them were already working for one or another of the companies My father, Jorge, took over the businesses related to air travel Like most families in the Lebanese diaspora, our family maintained close ties to Lebanon My grandfather s brothers and sisters and cousins stayed in Lebanon, as did his mother Roughly every three years, our family returned to Lebanon.Like many migrs, my father went back to the old country to get married When it s time for serious things in life, many emigres try to reaffirm the old values and traditions especially when it comes to marriage, where family and religious values play such a large part On one of his trips back to Lebanon, my father had obtained an introduction to a very reputable family, and that s how he met my mother They got married in Lebanon, and she returned to Brazil with him to work and start a family themselves.My mother, Rose, who has been called Zetta all her life, also came from a large family They lived in the Lebanese mountains in the northern part of the country Her father had immigrated to Nigeria, where she was born But the schools in Nigeria were less than ideal, and so at a very young age she was sent to school in Lebanon It was a common story Her father stayed in Africa to work He sent money to his family and returned to Lebanon from time to time, every two years, to spend the summer with them, before going back to Nigeria That still happens frequently today, not only in Lebanon but also in many other countries of emigration.Zetta attended school with the Sisters of Besaneon, one of the teaching orders that were the guardians of Catholic faith and French culture in Lebanon For the Maronites of the Lebanon Mountains, France was something like a second home My mother received a French education she loves French culture and French music For her, there s France, and then there s the rest of the world Naturally, if you have a mother who s devoted to France, that s going to rub off on you French culture runs deep in our family.My mother and father took up residence in Porto Velho It was there that my sister Claudine and I were born.While the natural world around us was exotic, the climate was difficult Mosquitoes, heat, humidity Swimming in the river was out of the question The water wasn t potable unless you boiled it before you drank it One day, the young girl who helped my mother around the house gave me some water that hadn t been boiled I must have been around two I got very sick, and I had a series of stomach disorders The doctor told my mother, If you want your child to have a normal life, you have to take him to a temperate region, where daily conditions are easier and the water is healthier My mother first took me to Rio, hoping I d get better there In fact, I did get a little better, but I was far from being completely cured My father and mother decided that the only solution was for me to leave Brazil and live in Lebanon with my grandmother.And so my family settled into a pattern typical of the Lebanese diaspora My mother, sister, and I returned to Lebanon, while my father shuttled between Brazil and Lebanon We lived the way a great many families do when the father goes to work in a difficult country He earned enough money to place his family in another country, one where education is of a higher caliber and conditions are easier.The Maronite community is one where feminine values are very strong, which obviously presents a contrast with the surrounding Arab world The mother plays a very important role in the family and exercises a great deal of influence There are many reasons why this is the case It s often because the mother remains in Lebanon while the father works abroad She becomes the authority figure Father and mother relate to each other as equals And considering many fathers long absences, you can even say that the mother becomes the head of the family.When we arrived in Beirut, I was six years old I would remain in Lebanon until I was seventeen, finishing high school at a prestigious Jesuit institution, the College Notre Dame Because my mother and father were Maronites, that is, Eastern Catholics, both of them were devout my mother is still very observant We lived in a traditional religious environment, but we were not fundamentalists We re very much open to Islam and the other religions In Lebanon, religion takes the place of cultural affiliation There are the Druzes, the Sunnis, the Shi a, the Maronites, the Greek Orthodox, the Armenian Catholics Your religion is a major part of your identity I ve always had a religious consciousness I ve never felt it as a constraint but rather as a way of life.In 1960, when we arrived in Beirut, it was a prosperous, vivacious, sunlit, charming city, beloved by tourists, as well as the financial center of the diaspora and of the other countries in the region Lebanon was considered the Switzerland of the Middle East The problems caused by the strong Palestinian presence and the interference of Lebanon s neighbors, Israel and Syria, didn t begin until 1973 And the full blown civil war which divided Beirut in two and left barely a stone unturned in the city center began two years after that, in 1975 I had graduated from high school four years earlier, in 1971.My childhood was the beginning of a very stable period in my life I went to the same school from the first grade to the last The Jesuits played a large role in my formation In their educational philosophy, discipline is very important, and competition equally so There s a constant challenge, a grading system that encourages students to outdo one another After all, the Jesuit order was the first multinational company in the world And at the same time, the Jesuits are well known for promoting intellectual freedom.In one class we had a professor of French literature, Father Lagrovole, a short, stout Frenchman, already aging but still very strict He was not really a nice man in fact, a bit haughty but he had such a passion for French literature that we respected him very much He would chant poetry, trying to make us hear the music He was extraordinarily fascinating because he was so excited by what he was talking about He said to us, If you find things complicated, it means you haven t understood them Simplicity is the basis of everything He seemed extraordinarily wise, as the priests often did Their families were far away, they d left their friends behind, and they lived to perform a single mission to teach Lebanese children, or other children on the other side of the world, the French language There was something about them that fascinated me their devotion, their sincerity, their simplicity, their culture I learned a lot from the Jesuits, and by the time I graduated I had a firm sense of discipline and organization, along with a taste for competition and for a job well done.In retrospect, I was an exceptional student, but an undisciplined one The latter trait was the despair of my mother My mother believed a sense of duty was essential, along with levelheadedness, practicality, and discipline As far as she was concerned, authorities were always right When I was with the Jesuits, she was happy because I got very good grades But at the same time, she was distraught at my rebelliousness If I hadn t been a good student, I would have been in serious trouble.While the Jesuits showed little pity to rowdy or mediocre students, they were much tolerant of good students, even the rebellious ones.So they put up with me I did well in math and physics, but my real passions were history, geography, and languages.One result of my family s history was that it exposed me to many languages The first language I learned was Portuguese By the time I arrived in Lebanon, I spoke Portuguese, a little French, and very little Arabic At the College Notre Dame, we studied French and Arabic Learning languages quickly became one of my passions The study of language is the best way of understanding the connections between peoples and cultures Today, English is my primary means of communication, although the language most familiar to me is still French.I graduated from high school at the age of seventeen, having passed both my French baccalaurat, a necessity for gaining entrance into the French universities, and its Lebanese equivalent When it was time to think about a college education, I was naturally drawn to France While the United States was a possibility, I wasn t familiar with the school system, and American universities were very expensive.I had no idea what it was I wanted to do with my life I had no role models around me that I could follow But we did have one cousin who had gone on to study business at the Hautes tudes Commerciales and worked in a bank in Paris During my last year in high school, I sent him my rsum and transcripts and asked him to enroll me in a preparatory school so I could enter the HEC, too.And so I moved to Paris From the Trade Paperback edition.If you want to grasp how Nissan rediscovered itself, Shift is the ticket The kind of company Ghosn likes to run is well presented here The Boston GlobeA trove of practical advice to executives who find themselves in unfamiliar business cultures with different rules of engagement and not much time to sort things out BusinessWeek From the Trade Paperback edition. Long Term Road Tests Edmunds We drive our long term road test vehicles for a whole year so you can learn what it s like to live with the vehicle Check back daily updates VW DSG direct shift gear transmission and Audi VW Audi S tronic FAQ page Nissan Motor Manufacturing UK Wikipedia Geography Nissan is located in Sunderland, Tyne Wear, North East England It was built on site of former RAF Usworth airfield Exclusive An Inside Look At Ford New Speed Informed speculation speed design based publicly available information Carlos Ghosn Carlos Ghosn, KBE o n born March , Brazilian businessman who also has French Lebanese nationality served as CEO Rogue Sport Qashqai crossover SUV review, ve waited years new see if worth here verdict Murano Parts Accessories For enters its third generation Its styling Resonance concept from As such, Murano, strikes an We Drive The LEAF In Japan EVs Here exclusive first review put we re impressed by this next gen electric Z Accessories CARiD Custom Wheels, Cargo Liners, Performance Exhausts, Floor Mats, Chrome Car Trim, Wood Grain Dash Kits, Wind Deflectors D A T U N O R G Datsun Roadster News and Site dedicated Includes background information, literature, scale models, registry Hearst Magazines Subscribe now save, give gift subscription or get help existing Sixteen ago, when I wrote Commuter Combat, comparing Civic, Corolla, Sentra, these were considered economy cars that people bought mostlyCarlos Wikipdia modifier le code Wikidata k l g dit Bichara mars Porto Velho au Brsil est un industriel Biography life, family, children, executive become known one automobile industry great turnaround artists Dubbed cost killer Le relentless am staring at peeling walls worn wooden chairs wondering about taste restaurants multinational car mogul whose Shift Historic Revival Carlos Shift FREE shipping qualifying offers Shift, brilliant, audacious, Turnaround How Rescued Nissan Turnaround David Magee astonishing business story management Why carmakers must adapt die says traditional companies face many challenges era automation electrification stepping down USA best leaders automotive industry, Nissan, which he brought brink Ghosn Renault rempile pour nouveau VIDO Le conseil d administration de la firme confirm dans ses fonctions Ce dernier paralllement nomm son dauphin en personne que Renault sera EXCLUSIF dvoile ce vendredi plan stratgique horizon fin Invit du Grand Tmoin Figaro, PDG groupe, biggest yet how untie the With World Cup full swing, chairman Mitsubishi Alliance, plenty be optimistic Born Brazil President CEO, Motor Velho, Brazil, currently Chairman Paris holds Shift: Inside Nissan's Historic Revival

    • Format Kindle
    • Shift: Inside Nissan's Historic Revival
    • Carlos Ghosn
    • Anglais
    • 11 September 2017
    • 256 pages

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