Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive

ₑ Best new Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive ₫ By Dale Pollak ⃛ ₑ Best new Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive ₫ By Dale Pollak ⃛ Simply Selling More Cars Wont Be Enough Revolutionizing the Retail Automotive IndustryDale Pollak believes that the car business and the dealers who make their living in it are in trouble than anyone cares to admit After four decades and three best selling books, Pollak has witnessed the trials and triumphs of the retail automotive industry from a vantage point that few get While car dealers are making good money, he warns that the industry is at a critical turning point, with too few paying attention to how inefficiency and lack of transparency are sapping the industrys true potential Amid the ever faster confluence of technology, the Internet, and changing consumer preferences, the future prosperity of the industry is far from secure Like I See It offers practical solutions, such as making the sales process customer focused and digitally driven to encourage sales, managing new and used inventory to mitigate margin compression, and ending factory bonus checks It spurs much needed conversations and sets guideposts that help dealers, OEMs, and solution providers improve how they do business It also shows dealers how to stay relevant, evolve to keep up with the changing times, and deal with issues like high personnel turnover and the coming disruption of ride sharing, self driving cars, and Millennials who dont want or cant afford to own a car Pollak believes that success will come to dealers who recognize that each customer engagement is a chance to make a positive impact and create a bond He offers a collectively minded approach that will help build a better, profitable, and prosperous retail automotive industry for tomorrow. 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    • Kindle
    • 0999242709
    • Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive
    • Dale Pollak
    • English
    • 08 October 2017

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